The prugna zucchella (zucchella plum) is a small, succulent fruit whose very name reflects its most distinctive trait: it comes from the local dialect word suchéla, meaning “juicy”. 

With humble origins, it was introduced to the fields of Brescello in the early 17th century by Slavic laborers brought in under Maria Luigia of Austria, whose duchy at the time extended as far as Guastalla. Since then, the fertile andmineral-rich soils of the Po Valley have given this plum its characteristic sweetness.

Today, the prugna zucchella is cultivated mainly in Lentigione, which is why it is also affectionately known as the prugna di Lentigione.

To promote and celebrate this unique fruit, the Associazione per la Valorizzazione della Prugna Zucchella (Association for the Promotion of the Zucchella Plum) was established.